Leadership Identity Coaching | Coaching for Experts Moving into Leadership
The Identity Shift
You got promoted for what you know. Now you lead the people who do it.
Open, one-on-one coaching for experts stepping into leadership. There's no fixed plan. You bring what's on your mind each week. We work on it through three lenses: who you are, the people you lead, and the team you're building
Not the expert anymore. Not yet a Leader.
Sound familiar?
You were the go-to person. Now you're the one people go around.
The skills that got you promoted don't seem to count anymore.
You're leading people who used to be your peers, and it feels strange.
Some days you wonder if they made a mistake promoting you.
You didn’t stop being good at what you do. Your job just changed under you. nobody gave you a map for that part.
This isn’t about starting over
Your expertise isn't something to leave behind. It's the foundation. The hard part is knowing what carries over into leadership and what needs to grow.
That's the identity shift. Engineer to engineering manager. Top salesperson to sales lead. Senior nurse to unit manager. Specialist to boss. Different fields, same shift.
How it works: you set the agenda
There's no set curriculum. No 12-step plan. Every session starts with one question: What matters most to you today?
Maybe it's a tough conversation coming up. A decision you keep putting off. A team member you can't reach. Or a feeling you can't quite name. Whatever you bring, we work on it.
We look at it through three lenses:
Core: you. Who are you now, beyond the title and the expertise?
Connection: your people. How do you build trust with the people you lead?
Collective: your team. What kind of team are you shaping, and what will it be known for?
Behind every session is a map of 36 human qualities, from self-awareness to trust to shared vision. We don't march through it. We go where you need to go.
What to expect
Weekly one-hour sessions, one-on-one with me
Your topics, your pace. You decide what we work on, every time.
A mirror, not a teacher. I won't hand you a script. I'll help you see clearly and choose for yourself.
Real situations, from your real week
Pricing
Choose how long you want to commit: Starting from C$1,188.00 per 4 sessions.
1 month (4 sessions)
3 months (12 sessions)
6 months (24 sessions)
9 months (36 sessions)
This is NOT for you if….
You want a step-by-step course. Try Heartbeat of a Leader instead.
You want someone to tell you what to do. I'll help you figure out what you want to do.
This is for you if….
You're an expert who's recently moved into leading people
You'd rather work on what's real than follow a program
You're ready to look at who you are as a leader, not just what you do
Ready?
Start with a free 60-minute call. No pitch. No pressure. Just clarity, even if we never work together.
Frequently Asked Questions
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The Identity Shift is a custom coaching program for experts moving into a leadership role. It's built for anyone who was promoted or grew a business based on their technical skill, and now has to lead people instead of just doing the work themselves.
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Heartbeat of a Leader follows a set path through three coaching months. The Identity Shift has no pre-set outcomes. Every session is driven by what you bring to it that week, built around the same Core, Connection, Collective framework, but without a fixed curriculum.
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It's for any expert stepping into leadership, not only engineers or technical specialists. That includes accountants, consultants, tradespeople, and healthcare professionals who were excellent at the work itself and now have to lead a team doing that work.
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Sessions are C$297 each, held weekly, one hour at a time. You can book in batches of 1, 3, 6, or 9 months, depending on how much support you need.
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No. Unlike the Pain Finder Program, The Identity Shift doesn't require a diagnostic first. It's built to start with a conversation about where you are right now.